Learn about the benefits of using direct mail as your form of advertising with this information from the USPS as well as learning our standard procedure on how we prepare your mailing campaign.
Our Standard Procedure for Preparing Your Mailing:
• Data Processing - We process your mailing list through our USPS certified software which pre-sorts and prepares the addresses in your data base for the lowest possible postage rates.
• Material Preperation - Whatever your mailing piece requires, we will print, trim, collate, fold, tab, insert your materials.
• Addressing - Your processed mailing list is transfered to our ink jet system and the addresses are applied directly on to your prepared mailing materials.
• Sort & Tray or Bag - Once your materials have been addressed they are sorted in to the proper tray or bag according to their presorted destination.
• Delivery - The finished campaings are then prepared for delivery to their designated post office with proper postal paper work where they are then are varified by USPS clerks. We return to you a copy of the varified paper work as a proof of mailing for your records.
Benefits of Direct Mail from usps.com
Many people look forward to receiving their daily mail. In fact, 98% of consumers bring in their mail the day it's delivered and 77 % sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:
It's Targeted.
Mass advertising (TV, print, radio, etc.) can be expensive and isn't always an option for small businesses. But Direct Mail can focus on a smaller group of individuals who are more likely to respond to your offer, giving you more bang for your buck.
It's Personal.
With Direct Mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they're more likely to respond. In fact, 55 percent of consumers look forward to discovering the mail they receive.
It's Flexible.
From letters to postcards to brochures, there is a large variety of inexpensive and easy formats you can use to create your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.
It's Tangible.
Direct Mail allows you to physically place your message in your customers hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, and coupons.
It's Measurable.
Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. It's as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you'll see whats working and can make adjustments to future mailings if needed.
Call us for more information or a hassle free quote - 818.833.6700
